Designalytics is a developer of a brand analytics platform that provides the industry's first system for maximizing design-driven brand growth. The company offers syndicated data from focus groups that detail how current package designs perform against competitors and newly created designs.
In working with Designalytics and using their consumer research reports this redesign of Blue Bunny’s Mini Swirls box was created.
Meeting with Designalytics to go over the final research, the team showed that the redesign vastly outperformed the original design. They estimated the redesign (if used) would increase Blue Bunny's sales by $30 Million.
This project was also featured in an article on the Dieline, the industry-leading blog and news platform for brand and package design.
