BCTHS

BRAND IDENTITY | SUMMER 2025

Bucks County Technical High School offers 28 hands-on programs across five academies, preparing students for future careers. This rebrand restores the school’s true colors teal, black, and white, and introduces a simplified logo symbolizing the student journey from BCTHS to the working world. A full, scalable identity system was created, along with a new mascot, Tex “Worker” Bear, designed to represent the school’s hardworking students and unify spiritwear and academy-specific graphics.

VIEW FULL PROJECT HERE:

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