Building Character is a marketplace business located in Lancaster, PA. It is a shopping complex that is quirky, bizarre, vintage, rustic, and fun. Building Character sells vintage, recycled, and handmade goods at affordable prices.
As of now, the logo and brand look like they belong to a fantasy football team with a circus theme. The look of the business is a bit outdated, and in this concept, the mission was to refresh the brand to look more modern and fun while keeping some of the same vintage elements of the brand to keep customer recognition. The identity of this business should have CHARACTER.
