As many fans of the popular cartoon Spongebob Squarepants may know, The Krusty Krab is a fast-food restaurant located in Bikini Bottom, founded, owned, and operated by the penny-pinching Eugene Krabs.
This is a conceptual brand redesign for The Krusty Krab. The existing Krusty Krab brand lacks consistency and feels a little outdated. So here is a bright and modern refresh inspired by the most nostalgic moments in the early episodes of Spongebob. This rebrand uses iconic imagery and items such as the floral and tiki patterns, the “Galley Grub” menu, and “The Krusty Krab Pizza.”
